Strategy and Research
Paradigma takes a psychological approach to strategy consultation. Through in-depth qualitative methods, we understand motivations which influence behavior and decisions. Whether your customers are individuals or businesses, behavior is governed by more than simple logic – and understanding motivations can be the key to identifying the future strategic direction of your business. Our in-depth approach provides valuable insight to guide our clients’ long-term business strategy decisions. Paradigma consultation often causes clients to rethink the business they are actually in vs. the business they think they are in.
Client success: A European paper cleaning products manufacturer felt the threat of global trends toward eco and hygiene consciousness. Paradigma engaged purchasers in major customer segments including households, food and beverage, and health care to understand the motivations driving these trends and identify opportunities to meet new needs. In-depth motivation research enabled the client to anticipate trends in consumer, B2B and regulatory demands. The result – the organization is launching new products and building the capabilities to solve 21st century sanitation and health problem through information and technology services.
Client success: A well-known American clothing retailer was experiencing double-digit revenue loss after a decade of growth. Paradigma conducted in-depth interviews with past customers, target customers, retail employees and leadership to identify and understand motivations underlying the shift in perception of the brand and associated drop in sales. The result – Paradigma provided a roadmap to rebuild the core brand identity – which resonated with past and potential customers but had been diluted by their agressive growth strategy.